In-yer-face theatre
United Kingdom

In-yer-face theatre is the kind of theatre which grabs the audience by the scruff of the neck and shakes it until it gets the message. The sanitized phrase 'in-your-face' is defined by the New Oxford English Dictionary (1998) as something 'blatantly aggressive or provocative, impossible to ignore or avoid'. The Collins English Dictionary (1998) adds the adjective 'confrontational'. 'In-your-face' originated in American sports journalism during the mid-1970s as an exclamation of derision or contempt, and gradually seeped into more mainstream slang during the late 1980s and 1990s, meaning 'aggressive, provocative, brash'. It implies being forced to see something close up, having your personal space invaded. It suggests the crossing of normal boundaries. In short, it describes perfectly the kind of theatre that puts audiences in just such a situation. In-yer-face theatre shocks audiences by the extremism of its language and images; unsettles them by its emotional frankness and disturbs them by its acute questioning of moral norms. It not only sums up the zeitgeist, but criticises it as well. Most in-yer-face plays are not interested in showing events in a detached way and allowing audiences to speculate about them; instead, they are experiential - they want audiences to feel the extreme emotions that are being shown on stage. In-yer-face theatre is experiential theatre.

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